attribute_set_id – Attribute sets are used to identify products that have the same of descriptors.In Magento, the entity_type_id for product is 4, which is why all three of the new products created return 4 for this column. This being the catalog_product_entity table, each row has the same entity type: product.entity_type_id – Magento has multiple categories of objects (like customers, addresses, and products to name a few), and this column is used to denote the category into which this particular row falls.The top line of the table above, entity_id = 205, is the new row created for “Throwback Bellbottoms.” Wherever entity_id = 205 appears in the Magento platform, it will be referring to the product “Throwback Bellbottoms”.Each entity_id on this table can only be associated with one product, and each product can only be associated with one entity_id entity_id – This is the primary key of the catalog_product_entity table, meaning every row of the table must have a different entity_id.The employee repeats the process, creating another new Magento product for “Straight Leg Jeans,” and then a third for “V-Neck T-Shirt,” inserting the second and third lines below into the catalog_product_entity table: entity_id Satisfied with all the settings for “Throwback Bellbottoms,” the employee clicks save, which inserts the first line below into the catalog_product_entity table. It’s September 22nd, and Clothes4U is rolling out three new items to its Fall line: “Throwback Bellbottoms”, “Straight Leg Jeans”, and “V-Neck T-Shirts.” A Clothes4U employee opens their Magento admin panel, clicks the “Add Product” button, and enters all the information for “Throwback Bellbottoms.” It uses Magento Community Edition behind its website to gather and organize data. To explain these concepts, refer to the following example:Ĭlothes4U is a clothing retailer with both an online, and a brick and mortar presence. In this topic, you will learn how that data is generated, what exactly causes a new row to be inserted into one of the Core Magento Tables, and how are actions such as making a purchase or creating an account recorded into the Magento database. The Magento Commerce platform records and organizes a wide variety of valuable commerce data across hundreds of tables. How does Google Analytics UTM attribution work?.Identifying your most valuable marketing sources and channels.Understanding and building basic analytics.Analyzing repeat probability decay and churn.Year-over-year, month-over-month, week-over-week.Recency, frequency, monetary (RFM) analysis.Analyzing Website Activity and Customer Conversion Rates.Analyzing customer repurchasing behavior.Track User Device and Browser Data in your Database.Track User Acquisition Source Data Overview.Expected Lifetime Value (LTV) Analysis (advanced).Expected Lifetime Value (LTV) Analysis (basic).Increasing ROI on your advertising campaigns.Analyzing coupon impact on acquiring and retaining customers.Connecting MySQL via a direct connection. Connect Your MySQL Database to Magento BI.Expected Google Analytics Warehoused Data.Importing offline / other ad spend data.Importing CJ Affiliate (Commission Junction) Marketing Data.Formatting and importing eCommerce data.
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